From Olivia Jean’s latest bubblegum garage release, Night Owl, to Third Man Live recordings, the company is releasing some incredible music. Third Man is home to tons of musicians and bands pushing musical boundaries. The preservation of vinyl records is crucial today-especially to those of us who collect, record, and appreciate the importance of tangible recordings-and Third Man is at the forefront, taking old technology and improving upon its quality. I like to take what’s beautiful about what’s already been proven-what works-and ask, how can we marriage that with what’s happening right now? And what can we do with that tomorrow?” “I think a lot of people think, oh, you’re a Luddite, or you live in the past, or this is nostalgia or golden-age thinking, all that,” White told Popular Mechanics. Third Man Pressing opened in 2017, with the intention to keep vinyl alive but to also improve upon it. ![]() In November 2015, the label returned to Detroit with its second location, the Third Man Records Cass Corridor, which contains a record and novelties lounge, mastering studio, in-store performance stage, and record pressing plant where you can get your own band’s records pressed. In 2009, Third Man opened its Nashville, TN location, which includes a record store, recording studio, the Record Booth (with a refurbished 1947 Voice-o-Graph machine that records and dispenses a one-of-a-kind 6″ phonograph disc to the user), label offices and distribution center, photo studio, and the world’s only live venue with direct-to-acetate recording capabilities-aka produces a vinyl master in real time. Over the last 20 years, the label has grown exponentially to encompass almost all aspects of the music industry. In 2001, Jack White (The White Stripes, Dead Weather) bought a building in his hometown of Detroit, MI to store his gear, reissue the early White Stripes 45s, and start Third Man Records. It’s so easy to feel blue about the state of music, especially when streaming services are decreasing record sales and labels are taking advantage of indie artists. But there are people out there who truly care, who want to uphold the integrity of vinyl and the music industry at large, and Third Man Records is one of them.įrom their incredible facilities, their cutting-edge artists, and their innovative music gear, Third Man Records is engaging the music community in meaningful and useful ways while keeping the sacredness of music at the forefront of all that they do. We’re living in a time when everything sacred is being commodified, when big companies try to make you believe that they care at all. It’s the reason why She Shreds exists, and why you’re reading this today. ![]() It brings people together, drives musicians across the world, and gives us purpose. It heals us, navigates our emotions, and makes us truly feel. Learn more about the label and their gear, followed by some of our favorite Third Man Records artists!
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